In November 2002 Radar Blue started MonkeyGoods.com as a simple exercise in testing various off-the-shelf ecommerce packages. The site had no domain at the time and was linked to 100monkeys.org as a place where monkey fans could buy a couple of t-shirts and some novelty items. In two short years more than 6,500 customers stopped by our virtual shelves to indulge in everything from plush monkey dolls to t-shirts to movies to household items - all with a distinct primate flare.

MonkeyGoods.com is built on the osCommerce shopping cart system with a MySQL backend. It currently serves more than a quarter million pages per month and, in its second year of operation, exceeded first-year sales by 30%. Radar Blue manages the store, updates software when needed and handles all issues of fulfillment and customer support.

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